Jenn Baker | Experience

UAF University Relations

Maintained responsibilities held under Web Designer title.
Lead University Relations web team and projects; develop specifications, goals, deliverables and timelines for web projects.
Serve as web advocate in institutional communications strategy development as part of University Relations management team.
Direct, consult and collaborate with University Relations staff, clients and IT support to expand and enhance UAF’s web presence and augment digital marketing efforts.
Partner with internal and external content managers, editors, designers, and developers to ensure websites meet both client and university needs, align with brand strategy and meet university web standards.
Develop solutions for improving the usability and accessibility and multimedia engagement of UAF websites as member of UA Web Accessibility Task Foce.
Review and analyze web analytics data, emerging technology and software, web trend research and reports to inform web design strategies.
Recommend purchases of new equipment, software and software upgrades for web usage.

Designed, produced and maintained of a variety of websites for internal and external communications, and recruitment.
Developed policies and guidelines for web content and UAF-branded web design.
Reviewed and analyzed UAF websites for usability, SEO, cross- browser and mobile compatibility, accessibility, and adherence to brand guidelines.
Troubleshot and resolved website problems or issues as they arose.
Retrofit older websites with responsive templates as well as other necessary accessibility updates to align with trends.
Designed graphics and optimized photos for websites.

Assisted in design, production and maintenance of a variety of websites and print publications for internal and external communications, and recruitment.
Created graphics for the web and illustrations for print publications.
Provided minor desktop technical support for MacOS office environment.